Word of mouth marketing
|
When you've been in business for several years, you likely have a regular clientele. Word of mouth marketing is likely a large portion of the clients that come to you. It's a beautiful thing... until it isn't anymore. I know, you just want to do your craft, you just want to run your business. There are some things you don't necessarily want to have to focus on, things like marketing. That word-of-mouth marketing feels like a great plan, but it's not a great plan long term. No matter how we slice it, a business that doesn't market doesn't continue to grow. And marketing can't be sporadic. Clients' lifestyles change, clients' family dynamics change, so many things that happen in the life of a client impact how they support you in business. These are things you have to consider in a normal economy, even one that's thriving. Now, we are in a mature market.
What's a mature market, you ask? In a mature market, growth slows, competition increases, and revenue growth is slower. Now, what this looks like in business terms is what I've heard several clients say about their business when they come to me for support. They say, "My regular clients are still coming, they're just not coming as often." It means how often they are coming changes. If you're established, you may not notice it firsthand, but eventually it's noticeable. But you desire to thrive all the time, correct? That means you have to be proactive. This is a must in a mature market. What most people do in a mature market is just sit and wait for things to change (attempting to do business as usual). This impacts their business so much as it relates to finances. This is why some businesses thrive, while others fail in a mature market. What this means for you is that you need:
And all of these things need to be very strategic in a mature market. The wrong moves can really disrupt a brand in a mature market. Word of mouth only, in a mature Market, is too slow, uncontrollable, and unscalable. The systems and strategies you need to continue thriving in this season are what we do inside 3D Success Academy for women in business. For the next 48 hours, I have lowered the barrier to entry.
Normally, the lowest installment you can make is a monthly recurring installment.
For the next 48 hours, I'm offering biweekly installments.
Even after the 48-hour window, you will maintain the biweekly installments for the duration of your time of receiving support inside the academy if you enroll in the next 48 hours.
You'll see the special 48-hour button when you go to the page. Be sure to click that one.
I've been in three mature markets seasons as a business owner and Business consultant. I've thrived, and the clients I helped have thrived. There are simply things you need to do differently in a mature market. I'm here to support you in continuing to thrive. Join here. Success on purpose, Tanya |
Renew Full Circle Consulting
I know you're working hard behind the chair and in your treatment rooms. You already earn well, but what if I told you you really should be having $1000 days, with your years of experience and expertise? With me having been in the industry for decades, where a lot of that time was behind the chair, there are some things that I noticed that separate people who are working really hard but not hitting their goals from those who move differently. From those whose business is structured for them...